The latest survey, which was created by Ribena, polled 2,000 British parents, determined that mum and dad spend an average of L10,000 on toys per child 'till the end of adolescence. It would appear that many parents are confronted by “pressure from all angles to obtain up to date toys and gadgets”, and lavish their children with devices for example PCs, iPads, video game consoles and cell phones.
In truth, one in six parents said they bought the newest gadgets to “look good while in front of other families” plus some even admitted denying their children entry to “untrendy” toys.
Mrs Goddard Blythe, director of the Institute for Neuro-Physiological Psychology in Chester, said the buyer culture has “led to parents being seduced into believing that the more they provide for his or her children regarding material, electrical goods and, in return, the greater money they spend, the more effective parents they are”.
Losing out on outdoor play
“Sadly today we are inclined to see parents facing pressure of all angles to acquire up to date toys and gadgets and various varieties of free, exploratory play decrease part of childhood when compared to previous years,” Mrs Goddard Blythe added.
“Active play really helps to develop balance, coordination, motor skills and spatial awareness and outdoor play aids you to maintain adequate amounts of vitamin D, might help to steer clear of the growth and development of eyesight problems and helps children sustain a healthy weight.”
“When having fun with others they figure out how to get friendly, collaborate and cooperate while also developing language skills.
"Through firsthand experience, experience, risky and discovery they learn how things work, identified efforts and space to engage in imaginative play, creative and innovative thinking.”
